Essays about: "abstract on marketing thesis, promotion strategies"

Found 3 essays containing the words abstract on marketing thesis, promotion strategies.

1. 1. The battle of DTAC in Thailand’s mobile phone operator market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
   Keywords : Marketing;

   Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

3. 2. Brand Building of Born Globals

   University essay from Företagsekonomiska institutionen

   Author : Jesper Cederäng; Markus Norberg; [2008]
   Keywords : Keywords: Brand-building; Branding Strategies; Born Globals; 4Ps;

   Abstract : Abstract The purpose of this thesis was to increase the understanding of two early internationalizing firms (Born Globals) brand building efforts. By performing case studies on these companies we wished to discover similarities and differences in their marketing efforts. READ MORE

4. 3. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Hossain Md. Jakir; [2006]
   Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

   Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE