Essays about: "academic engagement"

Showing result 21 - 25 of 98 essays containing the words academic engagement.

1. 21. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

3. 22. Buyer-supplier collaboration during organizational transition to circular supply chain : A multiple case study on barriers and actions to support circularity implementation in the supply chain

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Rita Pauryte; Indy Vanluchene; [2022]
   Keywords : Supply chain management; Circular supply chain; Buyer-supplier collaboration;

   Abstract : Background: The importance of transitioning to a more sustainable and circular production and consumption model is growing, with the looming threat of climate change. The supply chains (SC) are at the foreground of this change, with the linear model as a polluter of magnitude. READ MORE

4. 23. Closer Connection for Perfection

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Robin Naderi; Nicholas Sjögren; [2022]
   Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

5. 24. Paletto: An Interactive Colour Palette Generator : Facilitating Designers’ Colour Selection Processes

   University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

   Author : Rema Salman; [2022]
   Keywords : Colour-palettes design; Colour extraction; Machine-learning; K-means algorithm; Human-computer interaction; Human-automation collaboration; User experience; User engagement.;

   Abstract : Digital growth and the adaption of internet-based solutions, particularly artificial intelligence and machine learning, have dramatically changed the way design is done today. This rapid change in technology has challenged the level of automation, which influences the human-automation interactions with the available colour-design tools (academic and commercial). READ MORE

6. 25. Female Fans in Formula 1 : A Qualitative Study of Spanish Female Fans’ Behaviours, Attitudes, and Motivations towards F1 and its Consumption through Twitter

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Anne Llamas Mayoral; [2022]
   Keywords : Formula 1; Twitter; Spain; female fans; participatory culture; fan community; postmodern feminism;

   Abstract : Sports fandoms, historically, have been categorized as a male domain, even in academic studies. Therefore, as Formula 1 has been a sport with a remarkable increase in digital engagement and women are one of their main target audiences, I study Spanish F1 female fans’ behaviours, attitudes, and motivations towards F1 and Twitter as part of their fan experience. READ MORE