Essays about: "access-based consumption"

Showing result 1 - 5 of 12 essays containing the words access-based consumption.

  1. 1. Consumer in circular economy A mixed method study of consumer attitude towards toy rental subscription service in Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Lan Phuong Nguyen; [2021-07-06]
    Keywords : Product Service System; circular business model; diffusion of innovation; consumer adoption; access-based consumption;

    Abstract : The children’s toy industry is facing much criticism for creating huge environmental footprints due to its plastic-intensive manufacturing process and linear consumption paradigm. While use-oriented product service systems (PSS) such as product renting and leasing models have been gradually applied and gaining attention in other industries, there is still scarcity of successful PSS implementation in the toy industry. READ MORE

  2. 2. The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maura Leonie Kongehl; Belinda Sander; [2021]
    Keywords : sustainability; circular business models; business model innovation; access-based consumption; fashion furniture renting; consumer resistance; perceived risks; Business and Economics;

    Abstract : The present research quantitatively examines consumer resistance towards the innovative business model of fashion and furniture renting in regard to environmental consciousness and trend orientation, while also taking into account perceived financial, breakage and hygienic risks. Moreover, the business model frame allows to give guidelines on how retailers can successfully implement a sustainable renting format into their business model considering customer resistance. READ MORE

  3. 3. Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Julia Buch; Jakob Trenk; [2021]
    Keywords : Attitude; Intention; TRA; Theory of Reasoned Action; TPB; Theory of Planned Behavior; furniture; renting; Sharing Economy; Collaborative Consumption; Access-Based Consumption; Product-Service-Systems; Germany;

    Abstract : Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. READ MORE

  4. 4. Mirror, mirror on the wall, wish that I could rent it all : a case study on consumer adoption to fashion-rental services on the Swedish market

    University essay from SLU/Dept. of Economics

    Author : Ylva Norr; Gabriella Ondiege; [2020]
    Keywords : access-based consumption; circular economy; circular offering; consumption mode; consumer culture theory; fashion consumption;

    Abstract : Although raised awareness of how excess consumption of fashion causes great environmental concern in society, changes in consumption patterns have been modest. It is therefore questionable whether reduced consumption is likely to happen, it might be better to envision equally compelling ways to address consumers’ desire for fashion. READ MORE

  5. 5. Analysing car-sharing and variations between practices within the mobility nexus in Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : Mariya Kristiansen; Desislava Chukarska; [2019-07-03]
    Keywords : car-sharing; practice theory; variations; elements of practice; practitioner;

    Abstract : MSc in Marketing and Consumption.... READ MORE