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Showing result 1 - 5 of 13 essays matching the above criteria.
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1. The Devil Wears (New) Prada
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE
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2. Consumer in circular economy A mixed method study of consumer attitude towards toy rental subscription service in Sweden
University essay from Göteborgs universitet/Graduate SchoolAbstract : The children’s toy industry is facing much criticism for creating huge environmental footprints due to its plastic-intensive manufacturing process and linear consumption paradigm. While use-oriented product service systems (PSS) such as product renting and leasing models have been gradually applied and gaining attention in other industries, there is still scarcity of successful PSS implementation in the toy industry. READ MORE
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3. The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The present research quantitatively examines consumer resistance towards the innovative business model of fashion and furniture renting in regard to environmental consciousness and trend orientation, while also taking into account perceived financial, breakage and hygienic risks. Moreover, the business model frame allows to give guidelines on how retailers can successfully implement a sustainable renting format into their business model considering customer resistance. READ MORE
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4. Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. READ MORE
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5. Mirror, mirror on the wall, wish that I could rent it all : a case study on consumer adoption to fashion-rental services on the Swedish market
University essay from SLU/Dept. of EconomicsAbstract : Although raised awareness of how excess consumption of fashion causes great environmental concern in society, changes in consumption patterns have been modest. It is therefore questionable whether reduced consumption is likely to happen, it might be better to envision equally compelling ways to address consumers’ desire for fashion. READ MORE