Essays about: "access-based consumption"
Showing result 11 - 13 of 13 essays containing the words access-based consumption.
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11. The Theatrical Rules in Collaborative Consumption - A case of Airbnb
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The study aims to advance the understanding of collaborative consumption through the research on the engagement rules, conventions, and norms that govern the practice. The study postulates that it is through the possession of the right competences and meaning that permit insiders to successfully apply the rules of collaborative consumption while deterring outsiders from making an initial or repeated attempt. READ MORE
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12. Ownership - a challenged Consumer Ideal. A Study of two Collaborative Consumption Practices: Clothes Swapping and Clothing Libraries
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research is a theoretical contribution to CCT and existing literature on ownership, investigating whether ownership has become an out-dated ideal in consumer culture. We explore how Millennials negotiate issues of ownership and sharing in the context of collaborative consumption. READ MORE
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13. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. READ MORE