Advanced search

Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gregor Lamprecht; Timo Huber; [2022]
    Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

  3. 2. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  4. 3. Interacting with Foreign Industrial Clusters - A Case Study of Swedish Companies in Japanese Clusters

    University essay from Lunds universitet/Produktionsekonomi

    Author : August Asplund; Oscar Walde; [2021]
    Keywords : Industry Cluster; Cluster Strategy; Interaction Strategy; Tap into; Sweden; Japan; Internationalisation; Business and Economics;

    Abstract : Clusters, agglomerations of companies in related industries, are a phenomenon which have been widely accepted to increase the productivity of its constituent companies. Many scholars hold the view that companies should utilise these favourable conditions and interact with clusters. READ MORE

  5. 4. It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marcus Jexby; Gustav Vilumsons; [2021]
    Keywords : Entry mode; Telecom Sector; Market Selection; Africa; Internationalization; Opportunities; Challenges;

    Abstract : This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. READ MORE

  6. 5. A STUDY ON ENTRY MODES IN AN OLIGOPOLISTIC MARKET SITUATION

    University essay from Ekonomihögskolan, ELNU

    Author : Elizabeth Atem Tabetando; Chah Walandji Kenneth; Primus Kibuh; [2012]
    Keywords : Entry modes; External factors; Strandmöllen AB; Acquisition; Subsidiary;

    Abstract : Background: One of the main distinguishing factors that we have identified between thedifferent market structures is the level of barriers to entry. Market entry barriers are relevantwhen considering new market entry. READ MORE