Essays about: "active audiences"

Showing result 1 - 5 of 16 essays containing the words active audiences.

1. 1. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Earl Dube; [2023]
   Keywords : Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

   Abstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE

3. 2. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Írisz Beatrix Ősze; [2023]
   Keywords : Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

   Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE

4. 3. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
   Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

   Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE

5. 4. The devil’s edit in Korean reality TV and audience and fan engagement : a case study of Street Woman Fighter (2021)

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Debora Lee; [2022]
   Keywords : reality show; competition show; Street Woman Fighter; SWF; gender representation; backlash; devil’s edit; audience; fan; fandom; engagement; empowerment; push-pull dynamic; paratext; Korea; Social Sciences;

   Abstract : This thesis explores the new and contemporary audiences and fans’ studies with the genre of reality competition shows, using the Korean show Street Woman Fighter (2021) as a case study. A qualitative interview method was used to collect the empirical data of the study, and qualitative data analysis was employed to understand the data. READ MORE

6. 5. “This is something we live through every day” : Negotiating the cultural memory of the Decembrist revolt in Russian historical film Union of Salvation

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Valeriia Sementina; [2022]
   Keywords : cultural memory; historical film; audience engagement; Russian state-funded media; political dissent; Social Sciences;

   Abstract : The study examines the narratives of the Decembrist revolt created in and around Russian state-funded cinema. By exploring the narratives surrounding a particular instance of political dissent in the past, the research seeks to uncover the factors that impact on the negotiation of cultural memory between the text and the audience in the context of state-influenced media. READ MORE