Essays about: "active passive customers"

Showing result 1 - 5 of 11 essays containing the words active passive customers.

1. 1. Investigation of the contribution of intelligent suspension system on ride comfort and road holding quality in autonomous vehicles : A case study at Volvo Cars Corporation

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mehrdad Bahmani; [2021]
   Keywords : ;

   Abstract : Transformation to automated drive implies a switch in roles from driver to passenger, which means that the driver goes from complete flexibility to maneuver the car to almost none. There would be a mismatch between the human's preferred driving style and the driving behavior provided by an autonomous car, leading to both mental and physical discomfort amongst the passengers. READ MORE

3. 2. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

4. 3. FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media

   University essay from Akademin för textil, teknik och ekonomi

   Author : Tamara Ublova; [2015]
   Keywords : social media; fashion industry; consumer behaviour; consumer engagement; purchase intention;

   Abstract : The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. READ MORE

5. 4. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jens Kansell; Fredrik Jonsson; [2015]
   Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

   Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE

6. 5. Bringing the Customer Closer to the Innovation Process

   University essay from Lunds universitet/Produktionsekonomi

   Author : Felix Lindell; Caroline Rahm; [2014]
   Keywords : Innovation process; customer involvement; external input; customer needs; feedback; Technology and Engineering;

   Abstract : Problem Definition: The Swedish foresight division, SFD, of Bramble AB is charged with developing concepts for new products and innovations. At the time, this process is generally disjointed from external input from customers about the needs of the target group. READ MORE