Essays about: "ad targeting"

Showing result 1 - 5 of 21 essays containing the words ad targeting.

1. 1. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
   Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

   Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE

3. 2. Subtree Hashing of Tests in Build Systems : Rust Tricorder

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Calin Capitanu; [2023]
   Keywords : Build systems; tests execution; caching; Abstract Syntax Tree parsing; Sisteme de construire; Teste; Memorare in cache; Arbore sintactic abstract; Bygg system; tester; cachelagring; analys av abstrakt syntaxträd;

   Abstract : Software applications are built by teams of developers that constantly iterate over the codebase. Software projects rely on a build system, which handles the management of dependencies, compilation, testing, and deployment of the software. READ MORE

4. 3. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Mattias Andersson; Eric Gummesson; [2022]
   Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

5. 4. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   University essay from Umeå universitet/Företagsekonomi

   Author : Margot Descouens; Valentine Gerbault; [2021]
   Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

6. 5. Unveiling Surveillance Giants: Human Rights Violations within the Ad Tech Industry

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Jesper Stenberg; [2021]
   Keywords : Privacy; Human Rights; Ad Tech; Surveillance Capitalism; Consent; GDPR; Criteo; The Trade Desk; Magnite; Social Sciences;

   Abstract : In an increasingly online society, scholars have gradually come to scrutinize the ad tech industry. The research field, however, tends to focus on the most visible tech giants, such as Google or Facebook, and few researchers approach the industry from a human rights perspective. READ MORE