Essays about: "adaptation standardisation"

Showing result 1 - 5 of 12 essays containing the words adaptation standardisation.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Effects of ISO certification on the performance of SMEs in Sweden in the context of Sustainable Development. Qualitative research with the focus on ISO 9000, 14000 and 26000

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Sofya Ignatenko; [2021]
    Keywords : Sustainable development; organisational theories; ESG reporting; CSR; ISO 9000; ISO 14000; ISO 26000.; Business and Economics;

    Abstract : The issue that this study analyses is the assessment of the standardisation effects on SMEs. To address this problem, the purpose of the study was to explore the motivation of Swedish SMEs to acquire management standards introduced by ISO. To gather data, interviews with 3 Swedish SMEs were conducted. The interviews were transcribed and analysed. READ MORE

  4. 3. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  5. 4. Differences in the Perception of Brand Personality

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Liam Karlsson; Emmanuel Ero; [2018]
    Keywords : ;

    Abstract : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. READ MORE

  6. 5. Corporate Social Responsibility and Culture : A study of a Swedish Multinational Corporation’s CSR strategy in terms of labour policies in East China and its relation to cultural differences

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Camilla Nilsson; Chiao Hung Tsai; [2016]
    Keywords : Corporate social responsibility CSR ; strategy; culture; adaptation; labour policies; multinational corporations MNCs ; Sweden; East China;

    Abstract : Corporate Social Responsibility (CSR) has in later years gained increased awareness and the business environment has become more international where multinational corporations (MNCs) are encountering many different national cultures. Along with this development, it has become important for MNCs to take the cultures of the foreign markets into consideration when deciding on what strategy approach to adopt towards CSR as different cultures have different expectations on corporations. READ MORE