Essays about: "adaptive choice based conjoint analysis ACBC"

Found 1 essay containing the words adaptive choice based conjoint analysis ACBC.

  1. 1. Green Race! A Conjoint Analysis in High Involvement Purchase Decision Process ­­­- In Context of Green Cars in Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mahzabin Chowdhury; Khan Salam; [2011]
    Keywords : high involvement purchase; green consumer behavior; conjoint analysis; adaptive choice based conjoint analysis ACBC ; green preverence; green car;

    Abstract : Environment and its conservation is one of the key issues across the globe these days. It is even more important in the Scandinavian region.Swedenis one of the leading pro-environment nations in the world when it comes to environment-friendly or green automobiles. READ MORE