Essays about: "adidas thesis"

Showing result 1 - 5 of 8 essays containing the words adidas thesis.

  1. 1. Differences in the Perception of Brand Personality

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Liam Karlsson; Emmanuel Ero; [2018]
    Keywords : ;

    Abstract : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. READ MORE

  3. 2. "Girl Power in Advertising" : A qualitative study of how postfeminism and intersectionality are appropriated in two advertising campaigns

    University essay from Stockholms universitet/JMK

    Author : Angelica Åhlund; [2018]
    Keywords : advertising; femininity; gender; intersectionality; postfeminism; media;

    Abstract : Advertising is increasingly, and has become one of the most powerful forms of global communication. It is one of the most influential tools in spreading ideas about gender, ethnicity and sexuality that create perceptions. Advertising has becoming increasingly global due to the globalization of the Western society and culture. READ MORE

  4. 3. Female Representation In Trade Unions: The Case Of The Cambodian Garment Industry

    University essay from Lunds universitet/Juridiska institutionen

    Author : Fabiana Pereira; [2016]
    Keywords : Labour Law; Human Rights Law; Female Representation; Cambodia; Trade Unions; Gender Equality; Law and Political Science;

    Abstract : The textile and garment industry is one of Cambodia’s economic ‘growth pillars’ and it plays a key role in the country’s economic development. Foreign enterprises contract Cambodian factories to manufacture goods, which will then be sold worldwide. International buyers include H&M, GAP, Marks & Spencer, Levi’s, Adidas and Inditex. READ MORE

  5. 4. Should we outsource it, or should we mess it up ourselves? : Factors affecting the make-or-buy decision in the sports retail industry: The case of Adidas Sailing

    University essay from KTH/Entreprenörskap och Innovation

    Author : Hanna Ericksson; [2016]
    Keywords : supply chain management; make-or-buy decision; strategy; entrepreneurial firms; sports retail industry; strategy;

    Abstract : Combining concepts regarding the make-or-buy decision, such as Williamson’s (1981) ideas on transaction costs in conjunction with theories of supply chain management, the thesis outlines what factors should be of importance to firms when deciding to make or buy certain processes within the supply chain. Using Porter’s (1985) division of the supply chain into 5 sections we analyze the make-or-buy decisions of Catamaran Sports/Adidas sailing, finding that while many decisions taken match the theory-based predictions, a lot of processes are handled the way they are because of external constraints faced by the firm. READ MORE

  6. 5. #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Farhan Rashid Ahmed Ansari; Bochen Zhang; Sky Preedanon; [2016]
    Keywords : Business and Economics;

    Abstract : Title: #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry Date of the Seminar: 31 May 2016 Course: BUSN 39 Degree project in Global Marketing, Master Thesis Authors: Bochen Zhang, Farhan Rashid Ahmed Ansari, Sky Preedanon Supervisor: Veronika Tarnovskaya Thesis purpose: The Purpose of this thesis is to explore how companies can use hashtags as a communication strategy to raise brand awareness. This research aims to develop a framework for practitioners to create effective hashtags that function as marketing communication tool. READ MORE