Essays about: "adidas"

Showing result 1 - 5 of 21 essays containing the word adidas.

  1. 1. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

  3. 2. How do fashion brands advertise sustainability? And does it really affect brand equity? : An empirical study on Adidas advertising on Instagram  

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Julia Hilltorp; Emily Magnusson; [2022]
    Keywords : Brand Equity; Social Media; Advertising; Environmental Sustainability; Social Sustainability; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality;

    Abstract : This paper examines how social- and environmental sustainability is advertised on Instagram and how it in turn affects consumer-based brand equity. Firstly, a latent content analysis was conducted on Adidas Instagram account, @adidas, to gain insights on how they use sustainability in their advertising through their Instagram posts. READ MORE

  4. 3. Development of VR facial interface using advantages of additive manufacturing

    University essay from Jönköping University/JTH, Industridesign

    Author : Erik Tressing; [2021]
    Keywords : ;

    Abstract : Additive manufacturing has seen comprehensive development in recent years with newdevelopment within commercial products. A number of big companies (Adidas, newbalance, specialized etc.) have developed consumer products from additive manufacturedparts. READ MORE

  5. 4. The impact of digitalization on logo design

    University essay from

    Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
    Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

    Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE

  6. 5. Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Simon Blüchert; Mårten Nordbeck; [2020]
    Keywords : Value co-creation practices; consumer relationships; brand community; relationship marketing; consumer participation;

    Abstract : A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. READ MORE