Essays about: "adoption of internet marketing thesis"

Found 4 essays containing the words adoption of internet marketing thesis.

1. 1. The Antecedents of Trust in Mobile Commerce : A Quantitative Analysis on What Drives Mobile Trust, In The Brazilian Market.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Eduardo Junqueira; [2016]
   Keywords : Trust; Mobile Commerce; E-Commerce; Marketing; Online Marketing; Data Controls; Website Interactivity; Reputation; Willingness to Customize;

   Abstract : As the adoption of mobile devices grows around the world, the use of this tool to access the internet and, consequently, interact with a mobile store is also growing. A mobile commerce that is trustworthy tends to have advantages if compared to its competitors and, therefore, better results. READ MORE

3. 2. Digital Marketing Strategy

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Bång; Cajsa Roos; [2014]
   Keywords : Digital marketing strategy; relationship; branding; profit performance; social media; social commerce; service quality; digital channels; the Internet; digital development; importance of digital channels;

   Abstract : Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. READ MORE

4. 3. Mobile Customer Relationship Management : A study of barriers and facilitators to mCRM adoption

   University essay from IHH, Informatik

   Author : Yohannes Belachew; Amanda Hoang; Joseph Kourieh; [2007]
   Keywords : mCRM; CRM; mobile technology; mobile CRM; customer relationship management;

   Abstract : Managing customer relations had become a necessity for companies who want to succeed in today’s customer oriented market. New systems are developed that allow firms to manage and govern their relationships to the customers. READ MORE

5. 4. Internet Banking in Sweden: An Exploratory study on its Symbiotic Benefits : MBA thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Solomon Okhiria; [2007]
   Keywords : Internet Banking or Online banking; Service delivery channels; Technology-based; Enabled-service; Product-service Continuum;

   Abstract : Purpose – The growing importance of use of Internet banking as another service delivery channel by banks to their customers lead to a number of supposition and deductions been made on the value creation of Internet banking and its extent of use. In the light of this, a profound and comprehensive study was conducted with the aim to first, determine the extent of use of Internet banking in Sweden, second, to validate the conjecture and the anecdote inferences that Internet banking provides values to both the bank and its customers. READ MORE