Essays about: "adoption of relationship marketing in banks"
Found 1 essay containing the words adoption of relationship marketing in banks.
1. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in GermanyUniversity essay from Linköpings universitet/Linköpings universitet/FöretagsekonomiFilosofiska fakulteten; Linköpings universitet/Linköpings universitet/FöretagsekonomiFilosofiska fakulteten
Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE