Essays about: "advantage business administration"

Showing result 1 - 5 of 28 essays containing the words advantage business administration.

  1. 1. The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships : An explorative case study on the transformation towards a more sustainable and responsible future in the mining industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Savannah Buhler; Tuuli Söder; [2023]
    Keywords : CSR activities; B2B Relationships; Collaboration; Alignment; Differentiation;

    Abstract : Date: 2023-05-30 Level: Bachelor Thesis in Business Administration, 15 cr  Institution:  School of Business, Society and Engineering, Mälardalen University  Authors:  Savannah Buhler         Tuuli Söder                (99/02/15)                   (99/03/12) Title: The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships Supervisor: Edward Gillmore  Keywords: CSR activities, B2B Relationships, Collaboration, Alignment, Differentiation Research question: What effect do CSR alignment strategies and CSR differentiation strategies have on a firm's B2B relationships?  Purpose: The purpose of this research is to study how a firm aligns or differentiates its CSR strategies in a B2B context. The aim is to investigate how a firm’s CSR strategies affect customer relationships. READ MORE

  2. 2. STAYING ELEGANT WHILST NAVIGATING CSR IN A STORMY WORLD OF CRISIS WITHIN THE FASHION INDUSTRY : CSR As A Tool To Mitigate Future Global Crisis On The Fashion Industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Joar Pousette; Akimova Daria; ZEHRA OTRAKCI; [2023]
    Keywords : CSR; Crisis management; Fashion;

    Abstract : Date: 30-05-2023 Level: Bachelor Thesis In Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalens University Authors: Otrakci Zehra, Akimova Daria, Pousette Joar Title: Staying elegant whilst navigating CSR in a stormy world of crisis within the fashion industry: CSR as a tool to mitigate future global crisis on the fashion industry Supervisor: Konstantin Lampou Keywords: Crisis Management, CSR, Fashion, Covid-19, Crisis Mitigation Purpose: Existing literature has explored the relationship between CSR and crisis management,as well as effects of CSR on brand reputation, financial performance, and competitive advantage. Lastly, some studies investigated the use of CSR as a response to crises. READ MORE

  3. 3. The Effects of Environmental Policies on Companies' Competitive Advantage through Green Supplier Selection : An exploratory multiple case study on the Swedish hotel industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Fernando Aliaga Narva; Chiara Schneider; Lisa Weller; [2022]
    Keywords : environmental policies; green supplier selection; competitive advantage; eco-labels; green labels; environmental awareness;

    Abstract : Date: (05/01/2022) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Fernando Aliaga Narva, Chiara Schneider, Lisa Weller  Title: The Effects of Environmental Policies on Companies’ Competitive Advantage through Green Supplier Selection Tutor: Noushan Memar Keywords: environmental policies, green supplier selection, competitive advantage, eco-labels, green labels, environmental awareness Research Question: How do environmental policies influence companies’ competitive advantage through green supplier selection? Purpose: This research aims to explore and gain an understanding of the connection between environmental policies and competitive advantage. Thus, the purpose of this study is to contribute to companies and their suppliers’ future operations and potentially reveal how they can gain a competitive advantage. READ MORE

  4. 4. Cirkulär ekonomi i textilbranschen : en fallstudie om värdet att arbeta med upcycling i textilbranschen

    University essay from SLU/Dept. of Economics

    Author : Hanna Rumm; Emma Öberg; [2022]
    Keywords : Textilbranschen; cirkulär ekonomi; upcycling;

    Abstract : Företagens ansvar inom hållbarhet är väldiskuterat i näringslivet såväl som i samhället. Regeringskansliet rapport om ansvar beskriver hur näringslivet kan främja arbetet inom hållbarhet med hjälp av verktyget Corporate Social Responsibility (CSR). READ MORE

  5. 5. Customers perception of Artificial Intelligence as Chatbots in CRM

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
    Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

    Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE