Essays about: "advantage of Servqual"

Found 2 essays containing the words advantage of Servqual.

  1. 1. Service Expectations and Perceptions of Exhibitors at TUR 2011- An Application of SERVQUAL Model on Service Quality Evaluation

    University essay from Göteborgs universitet/Graduate School

    Author : Junling Qian; Ling Wang; [2011-07-07]
    Keywords : ;

    Abstract : In stressing the imperative role of service quality in obtaining competitive advantage for events industry, this paper, using the SERVQUAL model, measures the service quality of the annual tourism event, TUR, at the Swedish Exhibition and Congress Centre in the city of Gothenburg by ascertaining the gap between exhibitors‟ expectations and perceptions. It identifies the difference in the importance of the RATER dimensions in exhibitors‟ expectation and perception. READ MORE

  3. 2. Measuring Customer Satisfaction in a Service Company combining approaches for Quality Service Improvement

    University essay from Institutionen för teknik och design

    Author : Javier Santamaria; Marco Gonzalez; [2008]
    Keywords : Quality Service; Quality Improvement; Customer Satisfaction Measurement; SERVQUAL; CSM; QFD; CSM; QFD; Servicekvalitet; Kvalitetsförbättring; konsumenttillfredställelse mätningar; SERVQUAL; Calidad del Servicio; Mejora de la Calidad; Medida de la Satisfacción del cliente; SERVQUAL; CSM; QFD;

    Abstract : This Thesis is about improvement Quality Service from the perspective of the customer satisfaction. This is motivated in a service company that has some problems measuring customer satisfaction in a quality of service. READ MORE