Essays about: "advantage of advertisement"

Showing result 1 - 5 of 17 essays containing the words advantage of advertisement.

  1. 1. Variety versus Recurrence of Advertisement in Cross Reality Experiences

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Eric Blomquist; [2019]
    Keywords : Advertisement; Cross Reality Experience; User Experience; Virtual Reality; Product Placement; User Study;

    Abstract : Advertisement is funding a lot of the digital landscape we interact with on a day-to-day basis. As our digital landscape evolve and the field of Cross Reality is maturing, it is of value to examine its compatibility with this mean of monetization. READ MORE

  2. 2. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Bloom; Pontus Liljenberg; [2018]
    Keywords : Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

    Abstract : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. READ MORE

  3. 3. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Are organisations what they wear?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sophia Werne; Ebba Stålhem; [2016]
    Keywords : Signaling; Recruitment advertising; Brand attitude; Application intent; Nonconformity;

    Abstract : The world of recruiting has in the past decades undergone major, irreversible, changes. The effects of these changes crystallize out into expanded demands of worker knowledge, skills, capabilities and a great number of other characteristics that organisations now require of their applicants and current employees. READ MORE

  5. 5. Product Placement on Social Media : a study on how Generation Y's brand perception and purchase intention are influenced

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Gageler; Jolien van der Schee; [2016]
    Keywords : Brand Perception; Consumer Behavior; Generation Y Millennials; Product Placement; Purchase Intention; Social Media;

    Abstract : With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. READ MORE