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Showing result 1 - 5 of 19 essays matching the above criteria.

1. 1. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

3. 2. We are an Equal Opportunity Employer: The Use of Diversity Signals in Online Job Advertisements and Its Effect on Application Behaviors

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Hanh Lai Ho My; [2023]
   Keywords : job advertisement; diversity; signaling theory; employer branding; linkedin;

   Abstract : To attract talent and build a competitive advantage over competitors in the labor market, organizations may use pro-diversity statements in recruitment messages to portray themselves as being committed to diversity in the workplace. However, the benefits of this practice in terms of increasing the quantity of the applicant pool remain contested. READ MORE

4. 3. Variety versus Recurrence of Advertisement in Cross Reality Experiences

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Eric Blomquist; [2019]
   Keywords : Advertisement; Cross Reality Experience; User Experience; Virtual Reality; Product Placement; User Study;

   Abstract : Advertisement is funding a lot of the digital landscape we interact with on a day-to-day basis. As our digital landscape evolve and the field of Cross Reality is maturing, it is of value to examine its compatibility with this mean of monetization. READ MORE

5. 4. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oskar Bloom; Pontus Liljenberg; [2018]
   Keywords : Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

   Abstract : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. READ MORE

6. 5. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE