Essays about: "advantage of marketing research process"
Showing result 1 - 5 of 49 essays containing the words advantage of marketing research process.
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1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE
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2. Leveraging Service Recovery as a Marketing Tool
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE
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3. Sustainable Secondary Packaging for Life Science Industry : A case study with Cytiva
University essay from Uppsala universitet/Industriell teknikAbstract : Sustainable development has become preeminent for government and corporations as the awareness of environmental impact of human activities increases. Integration of sustainability in supply chains requires companies to look at all three pillars of sustainability. READ MORE
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4. Using Machine Learning to Connect Brands with Influencers
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE
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5. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE