Essays about: "advantage of selling concept"

Showing result 1 - 5 of 10 essays containing the words advantage of selling concept.

  1. 1. The Role of CSR in Sustainable Swedish Startups - Beyond Sustainability as an Exclusive Selling Poin

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Beyer; Francisco Rostirolla; [2018]
    Keywords : CSR; Sustainability; Startups; CSR communication; Corporate responsibility; Entrepreneurship; Strategic Management; Business and Economics;

    Abstract : Research Problem: Existent literature has predominantly focused on applying the concept of CSR on large corporations, disregarding the role of CSR in startups despite the fact that CSR related aspects especially in relation to sustainability provide a fruitful avenue for new ventures to base their competitive advantage on. Investigation of the link between CSR and startups is needed since emerging firms face different challenges in regard to CSR than established companies, mostly related to their constrained resources. READ MORE

  2. 2. Optimization Of A Virtual Power Plant In The German Electricity Market

    University essay from KTH/Elkraftteknik

    Author : Theobald Le Louarn; [2017]
    Keywords : Virtual Power Plant; Reserve Market; Spot Market; Optimiza- tion; Virtuell kraftverk; reservmarknad; spotmarknad; optimering;

    Abstract : Distributed energy sources are becoming more and more important in the German electricitynetwork. One solution to manage this growing number of distributed assets liesin the Virtual Power Plant concept. A Virtual Power Plant aggregates decentralizedgenerators and loads to behave like a large power plant. READ MORE

  3. 3. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Björn Arpi Ekblom; Ulla Göransson; [2016]
    Keywords : Standardisation. Selling Process. Sales Performance. Sales Funnel Management. Performance; Indicators. Conversions. Quantitative Research. Logistic Regression;

    Abstract : This paper addresses the two opposing extremes of standardisation in franchising and thedynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties insales and improve sales performance. A conceptual framework is developed based on boththeory and practice in order to investigate the sales process of a specific franchise network. READ MORE

  4. 4. Unlocking Ideas at MNC Subsidiaries : A Study on the Acceptance of Subsidiary Initiatives in MNCs

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Gorgijevski; Alexander Artman; [2016]
    Keywords : international business; multinational corporation; corporate entrepreneurship; subsidiary initiatives; resources; innovation in MNCs MNEs; idea-management; headquarter attention; headquarter-subsidiary relationship; subsidiary power; issue initiative-selling.;

    Abstract : Through an extensive literature review it was concluded that there is a substantial lack of understanding of headquarters’ approval processes of foreign subsidiary initiatives. This study thus adds to the extant research on subsidiary initiatives, which is still a rather unexplored and theoretically fragmented field of study. READ MORE

  5. 5. Obstacles when implementing a value-based pricing strategy : A case study – Volvo Construction Equipment

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Alexis Delatolas; Christian Jacobson; [2012]
    Keywords : customer value; pricing; value-based pricing; value-based selling; profitability;

    Abstract : Pricing is a complex yet important process that has a large influence on profitability; however few managers utilize pricing as a strategy to increase competitive advantage. The potential of pricing based on specific customer’s needs should be acknowledged, since it is beneficial for the customers by allowing them to recognize the true value of a product. READ MORE