Essays about: "advantage private brands"

Found 5 essays containing the words advantage private brands.

  1. 1. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

  2. 2. Thailand’s Nation Branding : A study of Thai nation-brand equity and capabilities

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Piyada Prucpairojkul; Supatana Triamsiriworakul; [2008]
    Keywords : Nation branding; Thailand; Nation equity; Country internal analysis; Country Branding;

    Abstract : Problem:Which of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction that should be develop a main focus in developing a stronger Nation Brand for the country comparing to other four countries in South East Asia including Singapore, Malaysia, Indonesia, and the Philippines?Purpose:The purpose of this paper are 1) to study and analyze the current status of Thailand’s nation brand equity and 2) to examine the feasibility in each of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction by comparing to other four countries in ASEAN including Singapore, Malaysia, the Philippines, and Indonesia in order to generate recommendations for the country in developing a stronger nation branding strategy in the future.Method:In order to achieve our purpose, firstly, we chose ‘Asset-based Nation brand equity’ model to collect the information and perform analysis on the contribution of both nation internal and external assets towards nation brand equity. READ MORE

  3. 3. Framgångsfaktorer för svensk livsmedelsexport : tre fallstudier

    University essay from SLU/Dept. of Economics

    Author : Carolin Fransson; [2005]
    Keywords : ekonomi; export; fallstudie; framgång; handel; konkurrenskraft; livsmedel; marknadsföring; mervärde; strategi; Sverige;

    Abstract : I takt med att exporten av livsmedel från Sverige ökar, ökar också konkurrensen både nationellt och internationellt. För att livsmedelsföretag ska kunna satsa på rätt strategier och stärka sin marknadsposition är det viktigt att identifiera speciella och fördelaktiga egenskaper hos svenska livsmedelsprodukter. READ MORE

  4. 4. Svenska mejerier stärker positionerna : incitament för lansering av lågprismjölk

    University essay from SLU/Dept. of Economics

    Author : Josephine Sallén; [2005]
    Keywords : EMV; konkurrens; lågpris; mejerier; mjölk; varumärken;

    Abstract : The competition in the milk industry has increased during the last couple of years. This is a result of the trade barrier that dissolved when Sweden entered the European Union. The membership signifies an increased internationalization for the dairies, which has also increased the existence of low price chains in the Swedish food market. READ MORE

  5. 5. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    University essay from Lunds universitet/Juridiska institutionen

    Author : Beata Faracik; [2002]
    Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE