Essays about: "advantages B2C"

Showing result 1 - 5 of 9 essays containing the words advantages B2C.

1. 1. Cross-Industry Diffusion of B2C Video Call Services: A qualitative study exploring the phenomenon of organisations adopting B2C video call services across industry boundaries

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Louise Hultman; Mathilda Olsson; [2019]
   Keywords : Diffusion; Innovation; Cross-industry innovation; B2C services; Video calls;

   Abstract : This study aims to investigate if and why business-to-consumer (B2C) video call services are diffusing across industry boundaries. Prior research has been conducted within the separate areas of video communication, diffusion of innovations, and cross-industry innovation. READ MORE

3. 2. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Pettersson; Josefin Andersson; [2018]
   Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

   Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

4. 3. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emelie Sandberg; Anna Öhling; [2017]
   Keywords : Communication; two-way communication; integrated marketing communication; IMC; digital marketing; digital platforms; B2B.;

   Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE

5. 4. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Malin Isacsson Larsson; [2017]
   Keywords : ;

   Abstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE

6. 5. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sophia Andersén; Annie Bengtsson; Sandra Gilén; [2014]
   Keywords : Social Media; B2B; Relationship Marketing; Integrated Marketing; Social Media Platforms; Warehouse Industry; Marketing B2B; Social Media within B2B;

   Abstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE