Essays about: "advantages B2C"
Showing result 1 - 5 of 9 essays containing the words advantages B2C.
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1. Cross-Industry Diffusion of B2C Video Call Services: A qualitative study exploring the phenomenon of organisations adopting B2C video call services across industry boundaries
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This study aims to investigate if and why business-to-consumer (B2C) video call services are diffusing across industry boundaries. Prior research has been conducted within the separate areas of video communication, diffusion of innovations, and cross-industry innovation. READ MORE
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2. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE
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3. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE
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4. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE
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5. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships
University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE
