Essays about: "advantages and disadvantages of brand strategy"
Showing result 1 - 5 of 6 essays containing the words advantages and disadvantages of brand strategy.
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1. HOW DOES CO-BRANDING INFLUENCE BRAND IMAGE : A qualitative research on Supreme’s brand image from consumers’ perspectives
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose- The purpose of this paper is to explore the influence of co-branding on brand images from consumers’ perspectives and whether the result of co-branding is consistent with the companies’ expectations or not. Design/methodology/approach- A qualitative research approach is adopted to allow a deeper insight into the impacts of Supreme co-branding from consumers’ perspectives. READ MORE
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2. Examines the benefits of social media marketing in contrast to traditional advertising
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE
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3. Panos Emporio, Extending the Brand
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE
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4. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. READ MORE
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5. Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection
University essay from Handelshögskolan vid Umeå universitetAbstract : This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. READ MORE