Essays about: "advantages and disadvantages of innovation strategies"

Showing result 1 - 5 of 7 essays containing the words advantages and disadvantages of innovation strategies.

1. 1. Acquisitions vs corporate-startupcollaboration: corporations quest to bemore innovative : A case study on the advantages and disadvantages of startupacquisitions and startup collaboration

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Ludvig Andersson; Vera Lysanne Vergeer; [2023]
   Keywords : Corporate-startup collaboration; startup acquisition; innovation; decision making;

   Abstract : In recent years, startups have become frontrunners of innovation. Large corporations today are trying to keep up with startups but are falling behind due to long bureaucratic processes. In order to keep up with the startups, corporations collaborate with startups through accelerator programs and acquisitions. READ MORE

3. 2. Industry Maturity’s Influence on the Viability of Innovation- and Imitation-oriented Strategies - Assessing how elements of industry life cycles influence the viability of innovation and imitation-oriented strategies and its impact on industry development pace - A Qualitative Cross-sectional Study on the Cultured Meat Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Ali Kouaiber; Joakim Langhelle; [2022-08-18]
   Keywords : Innovation strategies; Innovation-oriented; imitation-oriented; first-mover advantages; first-mover disadvantages; industry life cycles; industry transformation; path dependence; cultured meat industry;

   Abstract : There is extensive literature on the topic of first-mover advantages, not only with regards to whether such advantages exist or not, but also with regards to their sources. However, there is a scarce amount of research devoted to understanding how such advantages are affected by the maturity of the industry, specifically in emerging industries. READ MORE

4. 3. Green Technology and Patents: in the European Context

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Xiangning Li; [2020]
   Keywords : Green Technologies; Patents; CCMTs; Accelerated Patent Examination; European Innovators; Law and Political Science;

   Abstract : Green technologies are essential to the development of sustainable economy and environmental protection. Stimulating innovation in green technologies requires environmental policies, regulations, public awareness, and more importantly intellectual property protection such as patents. READ MORE

5. 4. Marketing Strategies of Chinese Mobile Phone MNCs in the European Market : - A Case Study of Huawei

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Xiuyu Cao; [2017]
   Keywords : Smartphone; MNCs; Marketing Strategy; Competitive advantage; European market; Product innovation; Pricing Strategy;

   Abstract : The rapid popularisation of smartphones and the growth of the industry has attracted a large number of Chinese manufacturers. In terms of the long-term development and the increase of benefits, numerous Chinese manufacturers turn to the European market to seek the opportunities. READ MORE

6. 5. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts

   University essay from Göteborgs universitet/Graduate School

   Author : Linda Odenman; [2015-07-13]
   Keywords : Innovation adoption; Service innovation; Entrepreneurial marketing; Branding; Co-branding;

   Abstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE