Essays about: "advantages and disadvantages of media strategy"

Showing result 1 - 5 of 7 essays containing the words advantages and disadvantages of media strategy.

1. 1. Examines the benefits of social media marketing in contrast to traditional advertising

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Joel Källbäck; [2019]
   Keywords : Traditional advertising; Social media marketing; Brand awareness; Marketing;

   Abstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE

3. 2. Social Media as an Internal Communication Tool in Project Management Practices. : Exploring an Impact of Social Media Use on Employee Communication in Small and Medium-sized Companies in Uzbekistan

   University essay from Umeå universitet/Företagsekonomi

   Author : Yulia Ten; [2017]
   Keywords : Social Media; Internal Communication; Positive and Negative Impact; Collaboration;

   Abstract : Social media is progressively implemented in work organizations as means of communication among employees. Thus, it is of crucial importance to develop understanding how they empower and limit communicative activities which shape the network through which organizational tasks are accomplished, as it is these very dynamics that enforce and eternalizecompanies. READ MORE

4. 3. Marketing Mix Modelling from the multiple regression perspective

   University essay from KTH/Matematisk statistik

   Author : Ecaterina Mhitarean; [2017]
   Keywords : ;

   Abstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE

5. 4. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sophia Andersén; Annie Bengtsson; Sandra Gilén; [2014]
   Keywords : Social Media; B2B; Relationship Marketing; Integrated Marketing; Social Media Platforms; Warehouse Industry; Marketing B2B; Social Media within B2B;

   Abstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE

6. 5. Social Media Strategy in the Chinese Market : Weibo Platform Case Study

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yunchun Wang; Anna Ivanova; [2014]
   Keywords : Web 2.0; Social media marketing; Sina Weibo; China; Digital marketing;

   Abstract : Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. READ MORE