Essays about: "advantages of brand equity"

Showing result 1 - 5 of 11 essays containing the words advantages of brand equity.

  1. 1. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bengtsson Alex; Sundquist Fanny; [2019]
    Keywords : Consumer-based brand equity; corporate social responsibility; corporate social irresponsibility; clothing industry; organisational actions; doing good; avoiding bad; doing bad;

    Abstract : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. READ MORE

  3. 2. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

  4. 3. Food traceability system for Swedish origin food items : an assessment of the application “våga fråga - få en bonde på köpet” from a farmer perspective

    University essay from SLU/Dept. of Economics

    Author : Maria Fridholm; [2014]
    Keywords : Bonde På Köpet; brand; LRF; traceability; Swedish origin;

    Abstract : In June 2013 a debate concerning the consumers’ right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true – the horse-meat scandal, frozen strawberries infected by Hepatitis A, pork sold as beef, etc. READ MORE

  5. 4. Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Peter Arrehag; Sofia Persson; [2014]
    Keywords : Employer attractiveness; EmpAt; internal brand equity; IBE; employer branding;

    Abstract : Background: Differentiation towards one’s competitors is crucial. Brand can symbolize competitive advantages through intangible assets, though the focus in both companies and academia has largely been on adding intangible values to products. To large extent employees has not been consider as an aspects that could add value, i.e. READ MORE

  6. 5. The value of brand values

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Caroline Therése Lanetoft; [2012-11-26]
    Keywords : Brand values; brand equity; consumers’ interpretation of brand values; consumer behaviour; brand management; engagement; brand sensitivity; brand knowledge; brand association; added value; brand loyalty; brand image;

    Abstract : As the society is changing due to technology, the markets are emerging into becoming more homogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers interpret brand values and how brands can generate value for the consumers’. READ MORE