Essays about: "advantages of branding to consumer"

Showing result 1 - 5 of 10 essays containing the words advantages of branding to consumer.

  1. 1. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
    Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

    Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

  3. 2. How to protect the environment without infringing the competition: A study on environmental vertical agreements in theory and in practice

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Alicia Grethes; [2020]
    Keywords : Environment; competition law; vertical agreements; vertikala avtal; miljöavtal; miljöskydd; konkurrensrätt; Law and Political Science;

    Abstract : As humanity is facing its biggest challenge ever – the climate crisis – it is now more important than ever that environmental protection is integrated in all parts of the European Union. Environmental protection is considered a main objective of the EU. READ MORE

  4. 3. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

  5. 4. Food traceability system for Swedish origin food items : an assessment of the application “våga fråga - få en bonde på köpet” from a farmer perspective

    University essay from SLU/Dept. of Economics

    Author : Maria Fridholm; [2014]
    Keywords : Bonde På Köpet; brand; LRF; traceability; Swedish origin;

    Abstract : In June 2013 a debate concerning the consumers’ right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true – the horse-meat scandal, frozen strawberries infected by Hepatitis A, pork sold as beef, etc. READ MORE

  6. 5. The Employer Brand as a Symbolic Resource - Generation Y "consumption" of the Employer Brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lina Bredberg; Linnea Lööw; [2013]
    Keywords : Employer Branding; Identity Creation; Generation Y; The Postmodern Consumer and the ‘consumption of the employer brand’.; Business and Economics;

    Abstract : The postmodern western society has influenced the labour market, which is now said to become increasingly similar to the contemporary consumer market. Furthermore, a new generation, Generation Y, has emerged on the labour market and contributes to this development. READ MORE