Essays about: "advantages of entering new market"

Showing result 1 - 5 of 14 essays containing the words advantages of entering new market.

  1. 1. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  3. 2. Overcoming liabilities in a psychic distant market. The case of Swedish SMEs in Singapore.

    University essay from Göteborgs universitet/Graduate School

    Author : Malin Hellström; [2017-07-27]
    Keywords : SMEs; Newness; Smallness; Foreignness; Singapore; Psychic distant market; Born Global; International New Venture; International Entrepreneurship;

    Abstract : More and more SMEs are taking the step to become global- However, their internationalisation processes are said to be more challenging than MNE. Not only do they suffer from liability of foreignness but also from liability of smallness and newness when entering a foreign market. READ MORE

  4. 3. Business Strategies on Facebook. What strategy should Pay2n use to make the most out of Facebook’s potential?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Malin Käll; Johanna Lagerkvist; [2013-07-15]
    Keywords : Strategy; communication; organisation; social media; Facebook; Pay2n;

    Abstract : One of the most popular social medias is Facebook, today, also a new market for companies. As Facebook can be compared to a market, would not a strategy be needed for a company entering this market? The thesis will bring up possibilities and advantages with Facebook and help companies, in particular the organisation Pay2n, how to strategically create a Facebook page. READ MORE

  5. 4. Institutions, Transaction Costs and Entry Mode Decisions : The Case of Swedish SMEs in India

    University essay from Institutionen för marknadsföring (MF)

    Author : Sebastian Laier; Marieke Schramma; [2013]
    Keywords : SME; India; Institutions; Asset Specificity; Behavioral Uncertainties; Entry Modes;

    Abstract : In the current third wave of internationalization companies from mature markets are investing in emerging markets and increase their foreign activities. For this internationalization process, companies need to enter the market with an appropriate entry mode strategy. READ MORE

  6. 5. Entering a new regional market within the technical consultant business

    University essay from Avdelningen för ekonomi

    Author : Urban Rystedt; [2010]
    Keywords : Relationship marketing; networking; technical consultants; competitive advantage; mutual trust;

    Abstract : Aim: The aim of this study is to describe and analyse the factors that are important when entering a regional market, with a new brand name, within the technical consultant business in Sweden. Method: A qualitative research method has been applied to this study. Two interviews with key members of the chosen organisation have been performed. READ MORE