Essays about: "advantages of online advertising"

Showing result 1 - 5 of 6 essays containing the words advantages of online advertising.

  1. 1. The social media cocktail party : A qualitative study of how companies and organizations communicate online

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Sarah Ryrhagen; [2017]
    Keywords : social media; companies; organizations; relationships; two-way communication;

    Abstract : Due to the development of, and the opportunities that social media provides for different groups in society, companies and organizations are encouraged to be present on, and be a part of the new social media landscape. This research examines how five companies and five organizations use social media as a tool to create relationships with individuals, and what role social media plays in the daily communication work. READ MORE

  3. 2. Marketing Mix Modelling from the multiple regression perspective

    University essay from KTH/Matematisk statistik

    Author : Ecaterina Mhitarean; [2017]
    Keywords : ;

    Abstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE

  4. 3. Developing a Business Model for a Podcast Streaming Service : Case Study Analysis of Online Streaming Businesses and Identification of Success Factors

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Simon Schmitz; [2015]
    Keywords : podcast industry; online streaming; business model canvas; VRIO analysis; success factors; podcast; podcastindustri; online-streaming; business model canvas; VRIO-analys; framgångsfaktorer;

    Abstract : This study examines characteristics of successful online streaming businesses and proposes with the new gained insights a scalable business model solution for a podcast streaming service. As podcasts have just recently regained popularity after ten years of existence, there is an open opportunity to capitalize on the growing market of listeners. READ MORE

  5. 4. The Leaf project : a first application

    University essay from KTH/Kommunikationssystem, CoS

    Author : Federico Enni; [2011]
    Keywords : ;

    Abstract : Today large publishers are developing platforms via which their content, such as magazines, books, and newspapers, are distributed based upon the well established pattern of 'pay-per-content', via a multitude of mobile applications. Despite of the recent flourishing market of subscription possibilities, users currently have to buy single items of content at an average expenditure that is approximately equal to the cost of the printed media, because publishers are still investing in printing hardcover versions of their publications. READ MORE

  6. 5. How to market a fashion brand through Viral Marketing : A case study of Swedish brand Burfitt

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : IDA JUTÉUS; [2010]
    Keywords : viral marketing;

    Abstract : AbstractThe digital Media landscape of today has brought new marketing possibilities. For the creation of radical advertising, a fashion company may take advantage of those new tools. READ MORE