Essays about: "advertisement in bangladesh."

Found 2 essays containing the words advertisement in bangladesh..

  1. 1. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Högskolan i Skövde/Institutionen för teknik och samhälle; Högskolan i Skövde/Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background:The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  2. 2. Free newspaper- the case analysis of bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Yousuf Chapal; Md. Mahbubur Rahman; [2009]
    Keywords : free newspaper; business plan; news paper industry; advertisement in bangladesh.;

    Abstract : The key research problem is to investigate the current newspaper industry and the eventual scope for a free newspaper company for building business and the advertize market in Bangladesh. The main purpose of our research is to present the actual situation of the newspaper industry and all branches of the industry in Bangladesh. READ MORE