Essays about: "advertisement in different country"

Showing result 1 - 5 of 7 essays containing the words advertisement in different country.

  1. 1. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Davi Rogerio Waltrick; [2020]
    Keywords : Country of origin image COI ; purchase intent; experiment; advertisement appeals;

    Abstract : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. READ MORE

  3. 2. Analyses of Two Most Common Categories of Chinese Public Service Advertisement and the Reception among Ordinary Chinese People

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Qinzhe Zhu; [2014]
    Keywords : PSA Signs Symbol Interpretation Slogans;

    Abstract : In this paper, the summarized definitions, the history of PSA in both China and abroad as well as related-Chinese background are presented so as to lay a background foundation for the research. The theories of signs and communication in semiotics, as well as the reception theories by Stuart Hall build the theoretical base for the research. READ MORE

  4. 3. How can International Companies adapt their customer communication tools to the cultures of Greece, Lithuania and the Nederlands?

    University essay from Institutionen för organisation och entreprenörskap (OE)

    Author : Sandra Stalaucinskaite; Pavlos Sakoglou; Danny Ubas; [2013]
    Keywords : customer communication tools; cultural differences; Hofstede model; Lithuania; the Netherlands; Greece;

    Abstract : The globalization led international companies to expand in all the continents and to operate in many countries with different cultures and etiquette. In every different culture with its own traditions, values and behavior, an international company has the need, in order to be successful, to modify their management planning, the expansion strategies and of course the customer communication tools concerning the products and the clients. READ MORE

  5. 4. Advertisements in English in a non-English speaking country : A study on the use of English in Swedish magazine advertisements

    University essay from Institutionen för språk (SPR)

    Author : Alma Hodzic; [2013]
    Keywords : advertisement; advertising; language of advertisements; Swedish; English; ELF;

    Abstract : In today’s globalized world there are not many limitations in the communication between people, and companies from different parts of the world. There are several methods companies can use to reach out to people, and one method is through magazines. When reading a magazine it is nearly impossible to not notice advertisements. READ MORE

  6. 5. Entering a new regional market within the technical consultant business

    University essay from Avdelningen för ekonomi

    Author : Urban Rystedt; [2010]
    Keywords : Relationship marketing; networking; technical consultants; competitive advantage; mutual trust;

    Abstract : Aim: The aim of this study is to describe and analyse the factors that are important when entering a regional market, with a new brand name, within the technical consultant business in Sweden. Method: A qualitative research method has been applied to this study. Two interviews with key members of the chosen organisation have been performed. READ MORE