Advanced search

Showing result 1 - 5 of 8 essays matching the above criteria.

1. 1. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Vera Mohlin; [2021]
   Keywords : female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Abstract : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. READ MORE

3. 2. Gaining Consumer Insights : A study on consumers of the bedding industry for advertisement purpose for Hästens

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Friederike Leonore Stein; [2019]
   Keywords : Consumer Insights; Bedding Industry; Advertising;

   Abstract : This study researches consumer attitudes, needs and preferences with a focus on the Swedish bed market. It is done on behalf of the advertising agency ‘Jung von Matt Stockholm’ for their client Hästens Beds, one of Sweden’s oldest bed manufactures. READ MORE

4. 3. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity

   University essay from SLU/Dept. of Economics

   Author : Martina Hultén; [2016]
   Keywords : advertisement; branding; business identity; food; marketing; netnography; nudging; organic; social media; storytelling; sustainability;

   Abstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE

5. 4. How the exposure to idealized advertisement affect young women's self-esteem and body satisfaction: testing for the influence of lifestyle

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Linda Borg; Lis Fredriksson; [2015]
   Keywords : Self-esteem; body satisfaction; social comparison; internalization of thin ideals; media influence; lifestyle; young female; Självförtroende; kroppsuppfattning; internalisering; medias påverkan; livsstil; unga kvinnor;

   Abstract : Eating disorders and low self-esteem among young women is a growing concern in today’s society. Due to this growing concern, this subject has been given a lot of attention both in media and through academic research during recent years. READ MORE

6. 5. A case study of the use of recent English borrowings and code-switching in advertisements in two Swedish lifestyle magazines

   University essay from Institutionen för språk, litteratur och interkultur

   Author : Anna Lenhult; [2014]
   Keywords : advertising; borrowing; code-switching; reklamannonser; låneord; kodväxling;

   Abstract : This study is about English borrowings and code-switching in advertisements in the two Swedish lifestyle magazines Amelia and King. The investigation shows that recent English borrowings were found in 41% of the advertisements in Amelia and in 10% of the advertisements in King. READ MORE