Essays about: "advertisement youtube"

Showing result 1 - 5 of 10 essays containing the words advertisement youtube.

1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Merel Cheng; Lisa Frommann; [2023]
   Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

   Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

3. 2. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

4. 3. ENGLISH AND TAGALOG: A STUDY OF CODE SWITCHING IN PHILIPPINE TELEVISION ADVERTISEMENTS

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Dianne Valize Garcia; [2021-11-15]
   Keywords : Code Switching; Philippine Advertisements; Tagalog; English; Bilingual Advertisements;

   Abstract : This paper aims to study the mixing of Tagalog and English in Philippine television advertisements. Specifically, this paper investigates three aspects: the frequency of code-switching, the types of code-switching utilising Poplack’s (1980) classification; and the motivations of code-switching employing Li’s (2000), and Bishop’s (2006) lists. READ MORE

5. 4. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Vera Mohlin; [2021]
   Keywords : female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Abstract : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. READ MORE

6. 5. Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anne-Lotte Hoekstra; [2020]
   Keywords : persuasive technology; social media theory; advertisement-based business model; game theory; sensationalism.; övertygande teknik; teori för sociala medier; annonsbaserad affärsmodell; spelteori; sensationalism;

   Abstract : The information technology revolution has completely changed the world economy. This industry that has revolutionized many aspects of social life, created an incredible amount of jobs, and generated an enormous amount of wealth, has been growing exponentially fast since the beginning of this century. READ MORE