Essays about: "advertisement"

Showing result 1 - 5 of 277 essays containing the word advertisement.

  1. 1. How do firms adjust to regulations? - A qualitative study on how tobacco companies tune promotion practices when a state enacts tobacco control regulations

    University essay from Göteborgs universitet/Graduate School

    Author : Md Sohel Rana; [2019-07-03]
    Keywords : Regulations; institutional work of disruption; creation and maintenance; tobacco firms; promotion and advertisement;

    Abstract : MSc in Management.... READ MORE

  2. 2. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE

  3. 3. Banning Gambling Advertising in Sweden: An Argument in Favor of Coercive Paternalistic Action

    University essay from Malmö universitet/Kultur och samhälle

    Author : Lovisa Svensson; [2019]
    Keywords : gambling; paternalism; policy; public health; social responsibility;

    Abstract : The increasing amounts of gambling advertising within Sweden have generated discussions about the harm it may cause to the Swedish population, and how responsibility needs to be taken by the government in order to minimize the damage made by the encouragement of this hazardous consumption. This essay will present arguments in favor of coercive paternalistic action in the shape of a ban on all gambling advertisement, and put forward further arguments as to why this approach is not only justified and necessary, but favorable to soft paternalistic action and libertarian paternalistic action. READ MORE

  4. 4. Mad Men: Masculinity and Advertising in the #MeToo Era - A Quantitative Study of Men's Responses to Purpose-Driven Advertising that Challenges Traditional Masculinity

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Zilkens; Sarah Wiggins; [2019]
    Keywords : Purpose-Driven Advertising; Non-Stereotypical Advertising; #MeToo Movement; Masculinity; Social Effects;

    Abstract : Existing research shows that non-stereotypical advertising generates positive brand-related and social effects. However, there is limited research on non-stereotypical portrayals of masculinity and on non-stereotypical advertising that includes an overt call for social change. READ MORE

  5. 5. Hållbarhet i arbetet : fallstudie ur ett medarbetarperspektiv

    University essay from SLU/Dept. of Forest Economics

    Author : Björn Billefält; Mikael Olsson; [2019]
    Keywords : anställd; CSR; företag; intressent; kommunikation; business; communication; employee;

    Abstract : I samhället idag så pågår en strävan mot en hållbar framtid. En framtid där samhället inte utarmar jordklotet på fler resurser än vad som skapas. Ansvaret för arbetet mot en hållbar framtid vilar hos oss alla, inte minst hos företagen i både Sverige och världen. READ MORE