Essays about: "advertising adaptation"

Showing result 1 - 5 of 10 essays containing the words advertising adaptation.

  1. 1. Working from home: adaption, challenges, and recommended practice on a crises : a qualitative study in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mahbubul hasan Rony; [2020]
    Keywords : Work from home; Advertising agency;

    Abstract : Bangladesh is the world's seven most populous country and its population with the average of 1000 people per square kilometer throughout the country. More than anything the country is facing unprecedented challenges due to Covid-19 pandemic. READ MORE

  3. 2. The period is political - Activist advertising of female sanitary products

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Amanda Pettersson; [2018]
    Keywords : Femvertising; feminist advertising; female sanitary products; menstruation; discourse analysis; Sweden; Postfeminism;

    Abstract : This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the incorporation and the adaptation of activist and feminist discourse in these commercial campaigns. READ MORE

  4. 3. Adaptation of Trade Promotion and Advertising - Attitudes Towards Sexual Appeals

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anna Friberg; Lotta Laakso; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  6. 5. Community Detection applied to Cross-Device Identity Graphs

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Valentin Geffrier; [2017]
    Keywords : graph clustering community detection device advertising identity bipartite louvain;

    Abstract : The personalization of online advertising has now become a necessity for marketing agencies. The tracking technologies such as third-party cookies gives advertisers the ability to recognize internet users across different websites, to understand their behavior and to assess their needs and their tastes. READ MORE