Essays about: "advertising and children"

Showing result 1 - 5 of 12 essays containing the words advertising and children.

1. 1. Kant Stop the Kidfluencers : Moral Considerations in Using Children as Social Media Influencers

   University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

   Author : Anna Lenander; [2023]
   Keywords : Kidfluencing; child influencers; social media; ethics; Kantian ethics; virtue ethics; the commodification of childhood; UN Convention on the Rights of the Child; consent; advertising; regulations; limitations; children s rights; argumentative;

   Abstract : The practice of "kidfluencing," or using children as social media influencers to promote commercial products and services, raises ethical concerns about the commodification of childhood, them being viewed as products, and their rights falling between the gaps. This essay critically examines the moral dilemmas and challenges in regulating kidfluencing practices from a Kantian and virtue ethics perspective, analyzing the implications of commodifying childhood and the potential harm it can cause. READ MORE

3. 2. Copyright implications of computer-generated imagery using the likeness of real people

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Emmi Leinonen; [2020]
   Keywords : Copyright law; Parody; CGI; personality rights;

   Abstract : The Universal Declaration of Human Rights article 27 shows that copyright law has two functions. ‘everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. READ MORE

4. 3. The Gender of Kinder-Chocolate : A Visual Analysis of TV Commercials and the Representation of Gender and Children

   University essay from Linköpings universitet/Tema Barn

   Author : Alexia Langas; [2018]
   Keywords : gender; children; commercials; Kinder; visual analysis;

   Abstract : This thesis examines the gender portrayal of gender in relation to children in TV commercials by the brand Kinder. Gender, Advertising and children are three topics that in relation to each other are a highly important study topic. READ MORE

5. 4. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Gerald Heidemann; [2014]
   Keywords : ;

   Abstract : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. READ MORE

6. 5. "More than pink - we want to think!" : A qualitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sasha Hallin; Cajsa Holmbom; Andrea Sánchez-Pascuala Masip; [2014]
   Keywords : Socially responsible marketing; Gender stereotypes; Marketing;

   Abstract : Background: Reinforcing gender stereotypes still occurs in toy advertisements even though it is stated that gender stereotyping in marketing is a public concern. Parents perception of gender stereotyping will further influence how children act according to gender, which is why it is of importance to explore how parents perceive gender stereotyped advertising towards their children and how this is linked to socially responsible marketing. READ MORE