Essays about: "advertising and control behaviour"
Found 5 essays containing the words advertising and control behaviour.
-
1. Public Communication in a Pandemic : Language in COVID‐19 public health advertising
University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälleAbstract : This linguistic study in the field of pragmatics looked at the language used by public health authorities in Australia, the United Kingdom and the United States to inform citizens about COVID-19 in 2020 and 2021. It made a qualitative analysis of advertisements that were posted on Instagram by the Department of Health and Aged Care, the National Health Service and the Centers for Disease Control and Prevention in relation to COVID-19 during this time frame. READ MORE
-
2. Influencing consumer behavioural intentions: Reducing household water consumption
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE
-
3. The Effects of Mass Culture on the Loman Family : The Frankfurt School Critical Theory Applied to Arthur Miller’s Death of a Salesman
University essay from Högskolan i Gävle/Avdelningen för humanioraAbstract : This essay discusses the effects of mass culture on the Loman family in Arthur Miller’s play, Death of a Salesman. The focus is to identify whether conformation to mass culture and alienation have caused the characters to be lonely and to give up what they enjoy and to fall in line with a system where individuality is replaced by totality. READ MORE
-
4. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE
-
5. The Swedish Gambling Monopoly : Impacts from Internet competition on Svenska Spel’s prices and advertising expenses
University essay from IHH, NationalekonomiAbstract : With the fast progress of the Internet the Swedish gambling monopoly is no longer able to control the market. Gambling companies licensed in foreign countries can compete with Svenska Spel via the Internet offering lower prices. The authors investigated whether the competition has lead Svenska Spel to lower their prices. READ MORE