Essays about: "advertising and purchases"

Showing result 1 - 5 of 7 essays containing the words advertising and purchases.

  1. 1. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

    Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

  3. 2. Assessment of Privacy-preserving Computation Techniques for Marketing Analytics

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Timur Kartaev; [2020]
    Keywords : ;

    Abstract : Nowadays, a large number of services require personal information for analy- sis, which brings privacy concerns. Notably, the marketing departments strive for detailed personal information for a more personalized advertising expe- rience. READ MORE

  4. 3. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Andersson; Cassandra Thomas; [2020]
    Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

    Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

  5. 4. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marléene Johansson; Emma Persson; [2019]
    Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

    Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE

  6. 5. Fair-skinned and Happy housewives : How women are portrayed in advertisements in Mexican fashion magazines

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Jansson Caroline; Sahlin Li; [2016]
    Keywords : sexualization; stereotype; female portrayal; advertisement; female ideal; Latin America; Mexico;

    Abstract : Advertising has a powerful role in today’s society, especially since we are constantly surrounded by it. Advertisement does not only encourage people to make decisions about their purchases but has a big impact on the culture (Lin & Yeh, 2009; Lindner, 2004). READ MORE