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Showing result 1 - 5 of 68 essays matching the above criteria.
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1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.
University essay from Institutionen för tillämpad informationsteknologiAbstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE
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2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE
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3. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies
University essay from Stockholms universitet/JMKAbstract : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. READ MORE
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4. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE
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5. Implementing and Investigating Partial Consent for Privacy Management of Android
University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskapAbstract : Background: Data privacy and security has been a big concern in recent years. Data privacy is a concern for everybody who owns a smartphone or accesses a website. This is due to the applications that have been installed on the device or the cookies that have been acquired via websites in the form of advertising cookies. READ MORE