Essays about: "advertising discourse"

Showing result 1 - 5 of 37 essays containing the words advertising discourse.

  1. 1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy

    University essay from Stockholms universitet/Kriminologiska institutionen

    Author : Ella Wendt Höjer; [2024]
    Keywords : prison; cultural criminology; Nordic exceptionalism; legitimacy; Kriminalvården;

    Abstract : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. READ MORE

  3. 2. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Antonia Pumarino; [2023]
    Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

  4. 3. Weight Watchers – Wellness That Works? : Analysing the correlation of weight and health through The Weight Watcher’s visual communication on social media

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Caterine Wallgren; [2023]
    Keywords : Multimodal critical discourse analysis; weight watchers; health;

    Abstract : The following thesis aims to examine the social media use of the Weight Watchers, during a limited amount of time. The interest of losing weight seems to increase every year, after Christmas and New Years celebrations. This year, the Weight Watchers have been very active in advertising themselves during this period of time. READ MORE

  5. 4. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  6. 5. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Nina Lotz; Dionne Tilborghs; [2022]
    Keywords : feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE