Essays about: "advertising execution"
Showing result 1 - 5 of 12 essays containing the words advertising execution.
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1. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE
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2. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE
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3. Inevitable Algorimages : The Necropolitical Infrastructure of YouTube's Digital Dispositif
University essay from Stockholms universitet/Institutionen för mediestudierAbstract : This thesis explores the relation between technology and the social, how they determine and naturalize each other, by examining YouTube's socio-technical infrastructure. YouTube is theorized as a dispositif that produces regimes of knowledge, power and subjectification within "control societies" characterized by an informational mode of production. READ MORE
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4. Consumers’ attitude towards nudity in advertising- A qualitative study.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Different companies and advertising organizations along the time have been employing nudity as an ultimate tool to advertise their products or services and therefore attain the attention of the target market. Even though the tradition of presenting contents which include naked models has been somewhat a well-rooted strategy for decades but a significant factor that has not yet been studied enough is the attitude that target customers shape towards the mentioned sorts of advertisements. READ MORE
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5. Channel Extension Signalling Effects - How consumer-perceived signals of effort behind an added channel affect the entire online retail brand
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the last decade, multichannel retail strategies, in which new channels are added to existing channel mix offering to implicitly increase consumer value and keep competitiveness on the market, has grown rapidly. Although creation of a multichannel offering seems to hold many benefits for retailers, the full effects on their customers, and by extension the brand, are largely unknown. READ MORE
