Essays about: "advertising firm"
Showing result 1 - 5 of 21 essays containing the words advertising firm.
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1. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiAbstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE
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2. How weird elements in brand communication can strengthen brand intimacy.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE
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3. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention
University essay from Umeå universitet/FöretagsekonomiAbstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE
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4. Would companies benefit from incorporating consumer generated ads in their marketing strategy?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. READ MORE
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5. Online Communication and Brand Attitudes : A Millennial Perspective
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This study’s purpose was to provide a deeper understanding regarding how millennials’ attitudes towards brands are influenced by online communication. With the aim of fulfilling the purpose of the study, two research questions of descriptive and explorative kind were stated; “How can the factors that influence millennials’ use of electronic word-of-mouth be described?” as well as “How does electronic word-of-mouth influence millennials’ brand attitude?”. READ MORE