Essays about: "advertising for and against"

Showing result 11 - 15 of 29 essays containing the words advertising for and against.

1. 11. Copyrights infringement control awareness and practices in advertising agencies in Pakistan

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Sibghat Ullah Rana; [2018]
   Keywords : ;

   Abstract : This research is focused on study of copyrights infringement control awareness techniques used by advertising agencies in Lahore, Pakistan. This research is focused on the point that the content that falls under copyright at the advertising agencies should follow a classification system. READ MORE

3. 12. The Slender Line from Valentine to Vampire - An experimental study about the appearance of an overshadowing effect on brand recall with the use of influencers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kim Kassandra Rosengarten; Lucia Luzzi; [2017]
   Keywords : Vampire effect; influencer marketing; brand recall; advertising effectiveness; Business and Economics;

   Abstract : The aim of this study is to investigate (1) whether the use of influencers in advertisements has a negative effect on brand recall in general and (2) which conditions enhance or weaken such a negative effect. A combination of experimental and case based research was applied to establish control (unknown model) and experimental groups (influencer) for different cases in order to test for brand recall under various conditions. READ MORE

4. 13. Social Media as a new Mass Media tool for environmental consciousness; Case study of social media campaign #Kohälsa by Skånemejerier.

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Humanekologi

   Author : Carla Macotela Lopez; [2016]
   Keywords : Key concepts: social media; mass media; greenwashing; environmental consciousness; public sphere; social interaction; marketing campaigns; technology; social constructions; communication; representation.; Social Sciences;

   Abstract : If people understand how social media works, as an important new element of mass media, they can use social media advertising and social network strategies as a tool for helping environmental awareness in societies and communities. Social media can work as a tool to help consumers and companies detect when companies use greenwashing in their campaigns and in the information delivered about their products and services, to consumers and communities. READ MORE

5. 14. Perception of consumers regarding the use of data in the sharing economy

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Maeva LAVAL; Alexian NOIRAUT; [2016]
   Keywords : ;

   Abstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE

6. 15. At least they have their clothes on...

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Irina Balog; [2015-09-29]
   Keywords : Sexist advertising; Sexism; Offensive; Objectification; Clutter Syndrome; Desensitization; Comparison; Bargaining; Clutter; Sex;

   Abstract : The  subject  explored  in  this  thesis  is  sexist  advertisement  and  the  aim  was  to  investigate whether the theory of Clutter Syndrome, coined in my previous study (Balog,  2014),  is  relevant  in  this  field  of  research.  Even  though  sexism  in  ads  has  been studied for a long time, the amount of sexism and the type of overtly sexualized portrayals  has  not  lessened. READ MORE