Essays about: "advertising for and against"

Showing result 16 - 20 of 29 essays containing the words advertising for and against.

  1. 16. Social Media Policy for Transparency - A case study of the Ministry of Finance of Finland

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Minna Rajainmäki; [2015]
    Keywords : Open governance; Social media; Transparency; Policy; Global North;

    Abstract : 2 / 46AbstractTrend in governing has changed since the inception of the 21st century. New media technologies have forced governments to alter their attitudes on communication, transparency and the public sphere. READ MORE

  3. 17. Do we really have a say? Facebook and the concept of power : A study on how companies perceive their influence on Facebook.

    University essay from Stockholms universitet/JMK

    Author : Piia Vilja; [2015]
    Keywords : social networking sites; social media; Facebook; power; companies on Facebook; Facebook advertising;

    Abstract : Social networking sites such as Facebook are a very integrated part of people’s lives and that means that Facebook has also become a huge advertising machine. Companies use Facebook for branding, advertising and as a customer service channel. READ MORE

  4. 18. Advertising product improvement opportunities using segmentation in Video-on-Demand services : A case study of MTG’s opportunities in the shift from television to streaming video

    University essay from KTH/Industriell marknadsföring

    Author : Marcus Kohlberg; Lars-Peter Westman; [2014]
    Keywords : Video-on-demand; ad avoidance; segmentation; self-segmentation; contextual segmentation; advertising products; signal strength; ad engagement; video-on-demand; play tjänster; segmentering; självsegmentering; kontextuell segmentering; signalstyrka;

    Abstract : More and more people choose to watch television online through online video-on- demand services. For media corporations, such as the Modern Times Group (MTG), this means that video-on-demand will become an increasingly important source of revenue. READ MORE

  5. 19. SOCIAL CURRENCY - Consumer Response to Friendly Fire

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Malin Evrenos; Ylva Lundberg; [2014]
    Keywords : Social Currency; Advertising; Facebook; Brand Advocacy; Consumer Response;

    Abstract : Social Currency has in this thesis, as in marketing practice, been defined as a marketing communication strategy in which a company accepts brand advocacy in social media as payment for their offering, contingent on the consumer meeting the requirements set by the company on the minimum size of the consumer's network. The exchange that is implied by the trade term social currency, theoretically falls under the definition of what is advertising and can be broken down to a barter exchange of a good of tangible value for brand advocacy in a well-connected consumer's network, where the consumer is paying for a good using online friendship - or more specifically online reach - as 'currency'. READ MORE

  6. 20. Selling Stories and Consuming Culture : The Connection between Literature and Marketing in Max Barry's Syrup (1999) and Jennifer Government (2003)

    University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Engelska

    Author : Chloe Guenther; [2014]
    Keywords : Contemporary Literature; Marketing; Branding; Advertising; Blank Fiction; Max Barry; Syrup; Jennifer Government; Languages and Literatures;

    Abstract : Literature and marketing are closely connected. This statement might be considered surprising. This thesis, however, aims to explore this connection by applying an interdisciplinary approach anchored in both marketing and literary theory. The multifaceted nature of the relationship between the fields can be discussed from various angles. READ MORE