Essays about: "advertising for and against"
Showing result 6 - 10 of 29 essays containing the words advertising for and against.
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6. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE
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7. How to become an attractive piece of (plant-based) meat: a quantitative study on how to efficiently market plant-based meat substitutes
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : With the sustainability debate growing, one of the most popular ways of contributing to a better future not only for the world but also for one's health is a plant-based diet. The market for plant-based meat substitutes increase annually, but the resistance to reverting from a meat-based diet has proven to be substantial. READ MORE
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8. An investigation of categorical variable encoding techniques in machine learning: binary versus one-hot and feature hashing
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Machine learning methods can be used for solving important binary classification tasks in domains such as display advertising and recommender systems. In many of these domains categorical features are common and often of high cardinality. READ MORE
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9. Design of an off-grid renewable-energy hybrid system for a grocery store: a case study in Malmö, Sweden
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : On planet Earth, fossil fuels are the most important sources of energy. However, these resources are limited and being depleted dramatically throughout last decades. Finding feasible substitutes of these resources is an essential duty for humanity. READ MORE
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10. Analysing Social Media Marketing on Twitter using Sentiment Analysis
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Social media is an increasingly important marketing platform in today’s society, and many businesses use them in one way or another in their advertising. This report aimed to determine the effect of different factors on the sentiment in the response to a tweet posted on Twitter for advertising purposes by companies in the fast food sector in North America. READ MORE