Essays about: "advertising formats"

Showing result 1 - 5 of 11 essays containing the words advertising formats.

1. 1. Elicitation of emotions in advertising film : Analysis of the emotional response regarding different lengths of an emotionally based narrative commercial.

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Fredrik Gustafson; [2021]
   Keywords : Emotion; advertising film; film editing;

   Abstract : In a world that is moving towards more mobile viewing, and shorter ad formats –the filmmaker must adapt. A lot of advertisers now ask for video which is originally created for a longer format, to be adapted into a shorter format. READ MORE

3. 2. Estimating Prediction Intervals with Machine Learning and Monte Carlo Methods in Online Advertising

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Emil Häglund; [2020]
   Keywords : ;

   Abstract : Online advertising presents a complex environment. The vast amount of available websites, platforms and formats as well as the trend of programmatic adpurchasing makes assessing a proposed advertisement in terms of cost and expected return challenging. READ MORE

4. 3. Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Nette Leikas; Kamila Szkwarek; [2020]
   Keywords : influencer marketing; trust; qualitative interviews; audience studies; audience reception;

   Abstract : The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. READ MORE

5. 4. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Wenkai Han; [2019]
   Keywords : ;

   Abstract : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. READ MORE

6. 5. More Bang for the Buck

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elisabeth Pålsson; Josefine Wallin; [2016]
   Keywords : Advertising Approach; Advertising Equity; Content Marketing; Format Attitude; Message Equity;

   Abstract : The advertising industry is evolving. With increasing clutter, changing consumer behaviors and the rise of new advertising formats brands are forced to increasingly rely on consumers to voluntarily approach their advertising. Content marketing is especially interesting in connection to the evolving advertising industry. READ MORE