Essays about: "advertising lies"

Showing result 1 - 5 of 16 essays containing the words advertising lies.

  1. 1. I Want to Breathe You In : Data as Raw Commodity

    University essay from Konstfack

    Author : Aronsson Joakim; [2021]
    Keywords : Surveillance Capitalism; Artificial Intelligence; Data; Banner Ads; Display Ads; Online Advertising; Techno Feudalism; Internet;

    Abstract : In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. READ MORE

  3. 2. The Effects of Mass Culture on the Loman Family : The Frankfurt School Critical Theory Applied to Arthur Miller’s Death of a Salesman

    University essay from Högskolan i Gävle/Avdelningen för humaniora

    Author : Henrik Levin; [2021]
    Keywords : Miller; Marx; alienation; Frankfurt School; critical theory; mass culture; conformity; consumerism; escapism; law of success;

    Abstract : This essay discusses the effects of mass culture on the Loman family in Arthur Miller’s play, Death of a Salesman. The focus is to identify whether conformation to mass culture and alienation have caused the characters to be lonely and to give up what they enjoy and to fall in line with a system where individuality is replaced by totality. READ MORE

  4. 3. Democratic participation on digital conditions : communication challenges and opportunities for collective action organizations

    University essay from Umeå universitet/Institutionen för kultur- och medievetenskaper

    Author : Maja Rintala; [2021]
    Keywords : Collective action organization; collective action; affordance; communicative action; democracy; digital communication; communication technology;

    Abstract : This thesis examines how communication technology is used for creating a democratic and committed participation within collective action organizations (CAOs). This is achieved by illuminating how organizations' structure and culture relate to their communication. READ MORE

  5. 4. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

    Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

  6. 5. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Herron; Julie Rosenthal Brydolf; [2017]
    Keywords : Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

    Abstract : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. READ MORE