Essays about: "advertising mobile"

Showing result 1 - 5 of 55 essays containing the words advertising mobile.

  1. 1. Enhancing mobile advertising through 3D and AR

    University essay from Uppsala universitet/Industriell teknik

    Author : Erik Linnarson; [2023]
    Keywords : 3D; AR; Advertising;

    Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

  3. 2. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  4. 3. Elicitation of emotions in advertising film : Analysis of the emotional response regarding different lengths of an emotionally based narrative commercial.

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Fredrik Gustafson; [2021]
    Keywords : Emotion; advertising film; film editing;

    Abstract : In a world that is moving towards more mobile viewing, and shorter ad formats –the filmmaker must adapt. A lot of advertisers now ask for video which is originally created for a longer format, to be adapted into a shorter format. READ MORE

  5. 4. Instagram and sustainability : how Instagram users make sense of their engagement within the sustainability context on the platform

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Caroline Budiwarman; [2021]
    Keywords : Instagram; social media; sustainability; influencers; consumption; sustainable consumption; sustainable; Instagram users; advertising;

    Abstract : As mobile technology develops rapidly, social media has become an integral part of human daily life. One of the social media platforms that are popular nowadays is Instagram, the visual photo-sharing platform. Meanwhile, the term of sustainability also become more popular along with the growing awareness toward sustainability issues. READ MORE

  6. 5. A study on 2D advertisementsin mobile versus VR experiences

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Simon Beverskog; Fredrik Larsson; [2020]
    Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

    Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE