Essays about: "advertising spending"

Showing result 1 - 5 of 16 essays containing the words advertising spending.

  1. 1. State-Sponsored Gambling Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Otto Lundbergh; Oliver Ohlin; [2023]
    Keywords : Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

    Abstract : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. READ MORE

  3. 2. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elina Heidenborg; Linnea Kaveryd; [2023]
    Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

  4. 3. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
    Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

    Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE

  5. 4. Predicting television advertisement reach with machine learning models

    University essay from Linköpings universitet/Databas och informationsteknik

    Author : Joar Måhlén; Alexander Olsson; [2022]
    Keywords : Reach; Machine learning; Television advertisement;

    Abstract : Despite the entry of many media services, television remains the most used media service and accounts for the largest advertising spending globally. One of the main metrics for measuring the successfulness of a television advertising campaign is reach, the percentage of the intended target audience that has seen the television advertisement. READ MORE

  6. 5. The Effect of Online Advertising in a Digital World : Predicting Website Visits with Dynamic Regression

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Martin Björklund; Felix Hasselblad; [2021]
    Keywords : dynamic regression; prediction; forecasting; time series; machine learning; backward elimination; marketing; advertising;

    Abstract : The goal of the thesis is to accurately predict future values of a company’s website visits and to estimate the uncertainty of those predictions. To achieve this, a dynamic regression model with an ARIMA error term is considered, using advertisement spending with lags and dummy variables for Black Friday and weekdays as predictors. READ MORE